Hyper-competitive market conditions fueled by demanding customers are driving innovation and performance throughout the industry. Beating competition by delivering competitive products "first" with sustained shelfy life is key to survival. Agile supply chain business models that quickly introduce and manage product lifecycles involve a complex matrix of synchronization across store and core business operations, stategic planning, and technology solutions. Leveraging mananufacturing and sourcing operations with global networks and trading communities is critical in driving to the customer - a high velocity supply chain operation operating with minimal inventory.